Monday, July 25, 2005

More About Extreme Decision-Making

Extreme decision-making is a subset of the universe of decision-making, i.e. the personal and professional decision-making everyone does 24/7. The following comments on corporate decision-making in general. It is going to lead us to a discussion of extreme decision-making by hotshots in the corporate world.

Corporate Decision-Making
For better or worse, everyone in a corporation is a decision-maker. Ideally, the decisions they make should be the right ones at the right time - arrived at rationally with rigor and consistency.

However, decision-makers tend to “just do it”. This makes corporate decision-making inconsistent, hard to justify, and vulnerable to moods and the time of day. All a corporation can realistically hope for is that more right decisions are made than wrong – with a minimum of bad ones.

Corporations put their decision-makers under pressure to maximize the right decisions and avoid the bad ones. And, to do it in a timely fashion.

Decision-makers get some help from existing IT. There are technologies that collect, store and retrieve vast amounts of data. Some that mine databases. Some that calculate probabilities or crunch numbers. Others that make simple binary inferences. Still others that deliver images in amazing graphical displays.

However, at that critical point in the process when professional judgement is required to aggregate the evidence, draw the conclusions, and make the right decision, decision-makers are still on their own. They are left to make the calls in their head without the benefit of technology. It is the point at which the risk to the corporation is the greatest.

DecydeWare™
DecydeWare™ is new intelligent decision technology that helps decision-makers make sound, timely judgement calls. At its core is an inference engine based on a patented algorithm that models the way exemplary decision-makers reason.

DecydeWare™ can be used wherever professional judgement is required. It is easy to use, and makes corporate decision-making more transparent, consistent, and mathematically rigorous. It improves productivity, while reducing the pressures and risks inherent in decision-making.

DecydeWare™ is available on a network appliance under the trade mark DWENA™, or as a stand-alone application. It can be customized for any decision-making situation. It integrates seamlessly with legacy infrastructures. It adds value to existing decision technology.

By improving corporate decision-making, DecydeWare™ improves the bottom line.

For more information call 416-534-0738, or 416-488-4972

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